NetTuesday/Triangle 501 Tech Club
Location: Triangle United Way, 1100 Perimeter Park Dr,
Morrisville, NC 27560
Speakers: Leandra Ganko of LeGa Design Group and Elizabeth Turnbull of Turnbull Marketing Group
Nonprofit case study (website redesign + marketing plan): Leandra Ganko of LeGa Design Group and Elizabeth Turnbull of Turnbull Marketing Group will present a case study of a small nonprofit's online transformation. They'll present the process that went into choosing a direction, the elements of execution, and how the organization's improved web presence attracted a high profile visit and national press coverage. Finally, they'll share the secrets on how you can get the same results for your organization.
Website: http://www.meetup.com/TriangleNetTuesday/calendar/9327638/
Presentation slides: http://www.tbullgroup.com/NetTuesday.pdf
Notes and discussion:
- The Web site they redesigned is isohimpact.org.
- ISOH/IMPACT has a four star (highest) rating in Charity Navigator. People would find out about the organization from Charity Navigator, but the ISOH/IMPACT Web site was confusing and they were losing potential donations.
- They integrate printed material with the Web site.
- They use a lot of good photos.
- The Virtual Library is in WordPress. The rest is HTML.
- Leandra and Elizabeth started working on the site in Spring 2008 and it was up in about 8 weeks.
- The Virtual Library was added in the fall.
- Cost - about $5,000.
- Elizabeth does the writing, Leandra does Photoshop.
- When they started on the site, the Executive Director said -- don't change much because I like it. So they asked what she liked -- the colors and pictures.
- Discussion about browsers: Test Web site in several browsers. What does it look like in a text only browser (lynx)? What does it look like on a cell phone?
- Flash is slow.
- Check out: CharityNavigator.
Sign-In and Evaluation Form
There were about 28 people.
About 19 forms collected.
How did you hear about this meeting:
- NetTuesday site/email list: 6
- 501 Tech Club site/email list: 5
- Another email list (please specify): 1 NTEN, 7 meetup groups, 3 North Carolina IT Professional Meetup, 2 RTPnet advisors, 1 php programmers users group
- A friend/colleague:
- Other (please specify):
Suggestions for future meetings:
- Topics I Could Present On:
- Salesforce for Beginners
- Database design, SDLC, proj mgmt, Java, Oracle, Relational Database, most any IT tech but MS stuff
- Topics I'm Interested In:
- CMS/Joomla
- Nonprofit management & development
- What tools will help us get our great new web page out to the community?
- How do you harness the Internet for marketing?
- Databases, esp. free ones, nptech of all kinds
- CMS for nonprofit
- Internet, Networking, Software, Hardware
- Cross-browser compatibility
- Marketing & web sites/online technology
- ebay, PCs, Cisco, IT Job Market
- More back-end content-management technology
- I'd like to join the organizers group to help plan meetings:
- Good meeting places:
- TUW is excellent - esp. this larger room.
- Perimeter Park
- This place is nice
- AlphaMicron off of Capital Blvd.; Wake Tech.
- Other suggestions:
- Begin each meeting ala TriLUG, with "Have A Job" & "Want A Job" - just a minute a piece.
Evaluation of this meeting:
- Previous knowledge of the topic:
- I was unaware of this technology before hearing about this meeting. 2
- I've heard of the technology, but don't use it yet. 3
- I use this technology. 5 -- Liked hearing about other technology.
- I could give this talk. 2
- Other 2
- Was the meeting what you expected? 8 Yes, No
- I didn't expect anything.
- I expected more of a deeper dire of material but this was fine.
- Had no expectations
- Not quite - expected more on front end process.
- Didn't really have expectations.
- Sort of
- Mostly
- Was the meeting worth your time? 14 Yes, 1 Yes!, 1 ?
- Do you expect to use the info from this meeting: Immediately? 6 Yes 3 No Within six months? 7 Yes, 1 Hopefully, 2 No, 1 Maybe, 1 Don't know
- Do you want to learn more on this topic? 4 Yes, 4 No, 1 Not now, 1 Maybe later
- Would be interested in a roundtable type thing with people showing before/after websites and/or talking about redesign projects and what technology they used, what problems they had, etc.
- I have learned most of this before. I appreciated the speakers and learning more about them and the networking opportunities.
- Comments:
- Thank you for your efforts
- Interesting
- Thank you!
- Well done team program.
- Gained some knowledge
- Probably would not make it too much about a specific topic (i.e.,donations) make it a little more general.